"Kevon’s book is out, and it’s a keeper. His kind and authentic approach to making friends and building relationships are worth your time, I promise."
Arvid Kahl
Author of Zero to Sold & The Embedded Entrepreneur
"I've been having fun switching up my approach to tweeting based on a lot of what I've been learning from you and your book and it's helped a lot 🙏🏽I'm finally getting a hang of this whole "Twitter" thing."
Syris TJ Valentine
Reader finding joy in chaos
Also find the book on Goodreads (rating: ⭐⭐⭐⭐⭐)
What You'll Get
Chaos
Point out the traps you can fall into if you’re new to Twitter. You start getting away from the chaotic Twitter.
Principles
Social media and Twitter change fast. In this book, you’ll be implementing the fundamentals that don’t change.
Actions
Short and actionable. You’ll make things happen as you read. You'll finally be in charge of Twitter, not the other way around.
Joy
Start enjoying Twitter and use it to fuel your work and presence. Compound your influence over time.
This Book is Your Practical Twitter/X Guide
You don’t need a “huge” audience
Unfold who you are and create a guideline to show up and express yourself
Take out the jargon and craft an inviting profile so people want to talk to you
5 ways you can find and connect with like-minded people on Twitter
How to stop tweeting wisdom bombs into the void and start getting heard
Building online relationships is not hard with these 4 simple steps
How you can enjoy Twitter and play the long game
Michi Priest
(@MichePriest)
"Twitter is a great place to learn and meet kind & brilliant people.When getting started, it can be overwhelming. Highly recommend
@MeetKevon heartfelt book even if you’re a pro.Goes beyond the tactics as he shares his journey starting with being unemployed with a baby on the way."
Brian Carmody
(@BrianCarmody)
"I loved Kevon’s new book. Very refreshing.Authenticity and wisdom without the tone of someone who overconfidently hijacked a tall soapbox and a loud megaphone.He makes you want to call him ‘friend.’"
Ellen König
(@ellen_koenig)
"I thought for a long time that Twitter is a dying platform.It’s the likes of
@MeetKevon that convinced me otherwise.Love the thoughtful, honest and deliberate approach he outlined in his book. 💚"
Take a Look Inside
If you're unsure whether you can get what you want from this book:
Latest words from readers
You Can Get Extra Resources
There are multiple bundles offering you extra learning opportunities:
24-page workbook (PDF or Google Doc)
8 deep-dive behind-the-scene videos
Twitter community to meet other readers
About The Author
In late 2020, I was frustrated with my life. Despite many years of building startups, I felt like a nobody because nothing was built under my name.So I gave Twitter (now X) a chance to build my first-ever online presence. It was chaotic at first but I ignored advice from the so-called Twitter gurus and showed up as my true self focusing on sharing, helping, and lifting people up.In a little more than a year, I built an audience of 20,000+ connections and a growing 5-figure online business. It is the first time I feel my self-worth and that I have something to bring to the world. I'd love to help you do the same.
Find Joy in Chaos
Book by Kevon Cheung at Public Lab
Copyright © 2023 Transparent Lab Limited.
All Rights Reserved.
Hello 👋
Thank you for reading my book! You can now unlock the bonus video where I show you:
How I only spend 30 minutes on Twitter every day
How I **use Twitter **on my laptop and mobile differently
My actual Twitter analytics: tweets, impressions, profile visits, and new followers
How I build things outside of Twitter to accelerate my Twitter growth
Enjoy!— Kevon
Find Joy in Chaos
Book by Kevon Cheung at Public Lab
Copyright © 2023 Transparent Lab Limited.
All Rights Reserved.
"Kevon’s book is out, and it’s a keeper. His kind and authentic approach to making friends and building relationships are worth your time, I promise."
Arvid Kahl
Author of Zero to Sold & The Embedded Entrepreneur
"I've been having fun switching up my approach to tweeting based on a lot of what I've been learning from you and your book and it's helped a lot 🙏🏽I'm finally getting a hang of this whole "Twitter" thing."
Syris TJ Valentine
Reader finding joy in chaos
Access to the Resource Dashboard
What's in the dashboard:
A 50-min Ask Kevon Anything Recording
A list of related tools, free and paid
A series of related readings
Find Joy in Chaos
Book by Kevon Cheung at Public Lab
Copyright © 2022 Transparent Lab Limited.
All Rights Reserved.
"Kevon’s book is out, and it’s a keeper. His kind and authentic approach to making friends and building relationships are worth your time, I promise."
Arvid Kahl
Author of Zero to Sold & The Embedded Entrepreneur
"I've been having fun switching up my approach to tweeting based on a lot of what I've been learning from you and your book and it's helped a lot 🙏🏽I'm finally getting a hang of this whole "Twitter" thing."
Syris TJ Valentine
Reader finding joy in chaos
You Can Get Extra Resources
There are multiple bundles offering you extra learning opportunities:
24-page PDF or Google Doc to help you make progress
8 deep-dive behind-the-scene videos
Twitter community to meet other readers
8 Deep-dive Behind-the-scenes Videos
How to use Twitter peacefully and still grow to 10k+ followers (what my routine is, what I focus on & how I interact with people)
Behind the scenes: The unspoken truth about having 10k+ Twitter followers
A 4-step storytelling framework you can use to resonate with everyone
Decode the real reasons people click that “Follow” button so you can get more
Behind the scenes: How to be the 5% that uses Twitter’s Direct Message the right way
4 simple steps you use to make lifelong relationships on Twitter
Twitter is the missing piece to your online business model
My book won’t fail because I write it in public
Find Joy in Chaos
Book by Kevon Cheung at Public Lab
Copyright © 2022 Transparent Lab Limited.
All Rights Reserved.
Who will like this book?
It is your 1st time getting on Twitter and you’re feeling very lost
You got on Twitter before but you left because your experience was the exact opposite of what this book is about
You value genuine relationships and you want to use Twitter to help you support and interact with other people just like in real life
You want to master the fundamentals of Twitter because you know most advice outside of this scope is only a personal choice
After 3 Weeks ... 💪
You'll be comfortable sharing the ups and downs of your building journey 📢
Your audience is sick of hearing more fluffy marketing stories. When you open up and share the behind-the-scenes with them, they want to follow you and see what you're doing!
You'll have a system from documenting to sharing 🎯
You no longer have to spend hours each day on social media fighting for attention. With a simple system, you can show up consistently by quickly capture what you're working on and share these meaningful stories
Wait - one more step!
Go to your email inbox to confirm your email address, otherwise we can't send it to you.
You're all set :)
You'll get updates when enrollment for Build in Public Mastery opens.
Unsubscribed!
You'll no longer get future updates on Build in Public Mastery. Before you go, I just want to say - thank you!--- Kevon
Unsubscribed This Cohort!
You'll still get future updates when we roll out a new cohort of Build in Public Mastery. Cheers!--- Kevon
Wait - one more step!
Go to your email inbox to confirm your email address, then we can deliver the case studies to you :)
Unsubscribed!
You're all set! If you ever want to pick up Build in Public to grow your business, you can check out our course.
You'll get access to a growing library of expert interviews
Samantha Demers
Samantha grew her Twitter from 200 in 2021 to 6,900+ followers in 9 months. by interacting with her audience and building friendships.
Steph Smith
Selling almost 4k copies of Doing Content Right, Steph shares tips on finding our voices and creating content that rises above the noise.
Max Haining
Max runs 100DaysOfNoCode community and course and he shares how he builds up everything from zero on day 1.
Melvin Varghese, PhD
Melvin runs a podcast with 1.2 million downloads & a course with 300+ students. He was in BIPM2 as he wants to Build in Public to 10x his business.
Hear from our students
Luke Tyler
Music Producer, Community Lead
"I want to thank Kevon for introducing me to the idea of building in public. It has helped me to be open, authentic, and to share knowledge and experience.""I’d recommend Kevon’s course to anyone who 'feels the fear' but still has a burning desire to create."
Melvin Varghese, PhD
Podcaster, Psychologist, Course Creator
"The thought of being so transparent just felt really overwhelming.""My favorite part of being in the cohort was 1) the awesome people that you get to meet and 2) the different frameworks and tools that Kevon uses to Build in Public.""Kevon is awesome. Good person and great heart. He'll gently guide you but also push you a little bit."
What students said
Eddie Bockelman
Entrepreneur, Creator, 12k Twitter Followers
"A year ago, I wanted to build an audience on Twitter but I didn't know where to start. I'm so glad I found Kevon. He's incredibly insightful and able to break down what works so that it's easy to understand. I'm now able to understand and use authenticity and relatability to involve my audience."
Jennifer Newcomb
Writer, Author of 4 Books
"I initially struggled with overthinking and putting too much pressure on myself while sharing on Twitter. The course was an eye-opening experience to just be me, show up authentically, and make equal, respectful, and friendly connections. There was a real emphasis on trusting yourself and humanizing other people, which has really improved how I show up."
Maitry Vaghela
Fitness Startup Founder
"I’d like to thank Kevon for putting this incredible course together. It’s transformed the way I think of my personal brand and audience building. It makes sense to me as when I look at my real-life interactions, I naturally gravitate to people who I perceive as ‘authentic’, and online is no different."
Miguel Espinoza
Developer, Indie Hacker
"As an indie hacker, I knew the importance about building an audience & sharing your voice, yet it felt like I was climbing a mountain. With Kevon’s advice and tactics, it made me feel comfortable about just being me, confident in what I had to say, and just being more open and authentic."
Meera Datey
Web Developer, Founder
"I always wanted to find my voice. I had many scattered thoughts and lacked focus. Kevon’s framework helped me discover myself. In a few weeks, I made more progress than I would have in a year's time. Another benefit of the course is the supportive cohort members, each bringing in a valuable perspective."
Mike Cardona
Digital Marketing Entrepreneur, Newsletter Creator
"Kevon’s expertise, wisdom, and insight are incredible. I learned, and it reminded me of things I can and should do to grow and engage my audience during the course. From day one, the odds will be in your favor. It was very actionable, but also very insightful at the same time - I loved it."
Freeze
Engineer, Creator
"I was feeling lost and had no sense of direction while navigating Twitter. There were people I aspired to be on the platform and I wanted to showcase my personality as freely as they did but I was shy.""I’m surprised at how the course improved my overall self-expression online. As an introvert, I had a hard time sharing or even making friends online. It’s very interesting that I went from the quietest person in the room to someone who volunteered to share after the breakout sessions."
Get Instant Access to Your 12-month Journey
Be the White Belt Master ⚪
$599
Or pay in 3 installments ($209)
Instant Access to Build in Public Mastery. Join next 3-week cohort (Jun 13 - Jul 1, 2022) and monthly events. Get community support for 12 months.
Available Add-on
Be the Blue Belt Master 🔵
$999
Or pay in 3 installments ($349)
Everything in White Belt. An in-depth audit & action plan of your Twitter presence. 1 one-on-one strategy call. Priority support.
We want this course to be assessible. If you live in one of these countries, you're eligible for a discount.
Money Back Guarantee
I want you to be a successful creator. If you go through the videos and coursework of Modules 1 & 2, show your work on Twitter, and still don’t find the course valuable, I’ll happily refund 100% of your course fee within 30 days of your enrollment date.
Get Updates & Never Miss Out 🚀
BIPM5 is back in Oct 2022
When you share your journey while building it, you can get valuable insights and feedback from your audience that shape your product.You will build something a lot of people want.
Hey, Kevon here 👋
For the first 8 years of my career, I was a hard worker. I dedicated all my time to the companies I was working for or co-creating. When the last company didn't work out, I thought to myself "Dang! I'm still a nobody."At the same time, my first child was coming along. I started rethinking how work and family fit into my life. I wanted a family-oriented life with more time and flexibility.From that day onwards, I knew I had to build myself a presence and a voice online and then grow a sustainable business with them. But, I had no idea how to start and get people to notice me.So I started documenting my journey, sharing my learnings, and telling people what I was working on Twitter. It was slow at first because I had no followers. Then my Twitter followers, newsletter subscribers, and website visitors all started to go up! People resonated with what I shared and I met a lot of amazing people.That's when I first realized the power and potential of Building in Public!I’m here to show you the way so you and I can both live the life we want.
Live Cohorts & Hot Seat Sessions
I don’t believe in just giving you all the videos and articles and let you figure out the rest alone. When I see students go from
insecure and lost → confident and expressive
I know a live cohort is the key to helping you grow.
Our next live cohort <BIPM5> is Oct 17 - Nov 4, 2022.
FAQ 💭
Is this course only for Twitter? Will I get followers in 3 weeks?
Most of the techniques and examples are Twitter-oriented, but the general concepts are applicable across social media platforms like LinkedIn.Audience building requires commitment. This course covers all the major things you need to know to grow your following, but I can't guarantee that you'll gain lots of followers and engagement quickly.
When does the next cohort start?
When you enroll, you get instant access to our library of resources. Then you can join the next cohort starting on Monday, June 13 until Friday, July 1, 2022.
What time are the live sessions during 3-week cohort?
A total of 6 live Zoom activity-based workshops happen Tuesday & Thursday each week at 8:00PST / 11:00ET / 15:00GMT / 23:00GMT+8.We also have orientation (June 10 8:00PST) and graduation (Jul 1 8:00PST).
What if I cannot attend the cohort or any of the live workshops?
This course is designed so that you can go through the curriculum at your own pace.The live cohort with workshops is an enhancement because we know a community-oriented learning experience is a key to shaping your build in public mindset.But don't worry, all live sessions are recorded and uploaded within 24 hours.
How many hours per week should I expect to commit to the course?
Outside of live cohort, you can decide on your own pace. My recommendation is at least 3 hours per week.During the live cohort, a total of 3-4 hours for live workshops plus another 4-12 hours depending on your commitment level.The more you do, the deeper you go, and the more you get out of it.
Do you offer any discount?
I understand the price might not be affordable for everyone. I am offering scholarships to people worldwide, so email me at kevon@publiclab.co and I'll be happy to share the application with you.
What is your refund policy?
I want you to be a successful creator. If you go through the videos and coursework of Modules 1 & 2, show your work on Twitter, and still don’t find the course valuable, I’ll happily refund 100% of your course fee within 30 days of your enrollment date.
I have more questions, how can I contact you?
Send me any questions you have to kevon@publiclab.co and we'll chat more 🙂
What is this course?
Build in Public Mastery is a 12-month hybrid learning journey combining self-paced materials with a live cohort 3 times a year and a monthly hot seat session.
You get instant access once you enroll and you are invited to one future live cohort. In between, you can get support in our online community and join a variety of events from hot seats, to workshops, to meetups.
6-module curriculum covering all you need to show your work and build a following of raving fans <check out a video lesson>
A 3-week live cohort featuring orientation, 6 live activity-based workshops, and graduation so you can learn with the community <check out a workshop sample>
12-month access to the community & ongoing hot seats, workshops, and events
Detailed walkthrough of how to use Twitter effectively
30 "in public" storytelling templates with question prompts to build your creative muscles
Kevon’s 12k tweets dataset growing from 0 to 9k followers in 12 months
Tutorials and discounts on the best Twitter tools to help you share, track, and grow
An online Slack community where you can access all alumni and new students, a safe place to ask your questions, and discuss & share new ways to grow your brand and following
Lifetime access to all materials plus all future updates
(Bonus) Behind the scenes case study on how to build a course in public in 42 days and then making $18k in the first 60 days
(Bonus) Detailed case study of Twitter accounts at 5 different stages and their audience growth strategy
You'll grow your super loyal audience and they'll support your work 🚀
Hacky tactics help you gain followers quickly, but since they're not following "you" as a person, the effect doesn't last. You'll focus on your loyal fans, and they'll help you build more products, grow the community, and spread the word
You'll involve your audience in the building process 👍
Your audience is the best people to shape your product because they're your potential customers. Get them involved and build an amazing product that they're ready to buy.
This course is for creators
If you want to create things online under your name, this is for you.
If you are creating apps, books, courses, and other digital products, this is for you.
If you want to have a presence & community with you on Twitter, this is for you.
If you’re looking to play the long game instead of taking shortcuts, this is for you.
If you want to build an online presence and a following, there are 6 key pillars the most influential voices master behind the scenes.
Build in Public Mastery is the most extensive course covering all 6 pillars to help you showcase yourself, your work, and your stories to build a following who rallies around you.
Why did I write this book?
I’ve met and helped so many entrepreneurs and one thing that keeps coming back to me is how chaotic Twitter is to every beginner. Everyone knows Twitter is powerful but not many manage to fight past the early days of noisiness, self-doubt, and exhaustion.Yes, it requires time and effort to build an active presence on Twitter. But it can be joyful and rewarding. I use Twitter to my own rhythm. I can add value to people’s lives. I can take breaks from it and not feel guilty. And I make amazing friends worldwide. This should be an experience for everyone.So this book is a culmination of the steps I took myself plus all the important lessons I’ve shared with hundreds of other entrepreneurs. I want to bring more people to this corner of Twitter.
Hear from our students
Onur Genes
SaaS Founder
"Back in the day, I was thinking it's not worth sharing. Who cares about my opinions on that?""Then with the techniques you teach plus having similar people like me in the course, this gives me encouragement.""The feeling of getting recognized is a really great feeling!"
Rainar Angelo
Creator
"The FUEL framework to tell stories in my tweets is a great way!""I love the engagement with the people in the cohort because it is such a small group."